Interior Design Inspiration: Top 10 Instagram Accounts to Follow

Interior with chairs

Last updated on October 25th, 2018 at 09:19 am

It’s amazing how a simple photo-sharing app became one of the top three social media platforms on the planet. Whether you’re an original user, a recent convert, or you just said “Insta-what?” none of us could deny that Instagram is a huge deal.

Instagram is known for its influencers: users who are able to use photography to share their great taste and style. So in today’s post, we’re sharing with you our top 10 interior design Instagram accounts so that when you’re looking for inspiration, you can count Instagram as one of your own top three platforms!

Our Top Interior Design Instagram Accounts


Welcome to the Instagram account for House Beautiful magazine. House Beautiful focuses on interior decorating and the arts and its Instagram page showcases a wide range of beautiful interiors, often with a focus on colour and mainstream design trends. Their page encourages interaction so you’ll find lots of discussion underpinning its many gorgeous images. Instagram may have only been around since 2010, but House Beautiful was first published in 1896 so theirs is a long, strong pedigree in the world of interior décor.


It’s not just the world of crime fiction that has been turned on its head by Scandinavia; Scandi design has also become a hugely popular décor style in recent years. My Scandinavian Home opens a wonderful window onto this alluring minimalist style, displaying interior after interior across its beautiful page.  It’s actually run by a Brit! Niki Brantmark is a London girl who moved to Sweden and works hard to unearth designs from across the world that are united in their Scandi roots. Niki also interviews some of the people who own the rooms in her photographs which is a lovely point of connection back to where it all comes from.


Kate Watson-Smyth’s is one of the best interior design Instagram accounts to follow. With accolades including No 1 UK Interiors Blog (Vuelio), Stella Top 50 women to follow 2018 and an Interiors Influencer Award 2018, Kate’s page is always at the cutting edge of interior design and home décor on Instagram. Kate’s pictures each come with their own backstory which helps to make her account all the more relatable, and with her fine eye for detail, you’ll soon find yourself discussing shades of green you never knew existed!

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It’s back! As many of you will remember, this little sofa came from my great-grandmother’s house where it lived in the kitchen and was used as the dog bed. My mother rescued it from under a pile of blankets, took it home and reupholstered it. It lived there for 30 years. And it was incredibly uncomfortable. Earlier this year she gave in and decided to buy something more modern so I grabbed it. It was covered in the currently über fashionable shade of ochre, but it didn’t go with the chocolate walls and the arm was falling off. So off it went to the lovely Sharon @vintique_upholstery to be repaired and recovered in this gorgeous natural linen from @romo_fabrics. And suddenly this room is finished. The decorating domino effect that started with the repairing of #enidschaise is finally over and I love it. Now what shall I decorate next… . . . #myhome #decoratingdominoeffect #romo #reupholstery #howivintage #sustainableliving #styleitdark #brasslamp #cornerofmyhome #mysittingroom #baywindow #edwardiansofa #persianrug #interiorideas #ihavethisthingwithinteriors

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If you’re looking for great contemporary design with lots of colour, then this wonderful account from New Yorker Raquel Cayre could be the interior design Instagram for you to follow. There are plenty of sumptuous interiors to tantalise your eyes, but she also puts up other spaces she finds inspirational. From Speedboats to architecture to desert landscapes, hours can be lost exploring the world she has discovered. Although she often doesn’t write a lot about the pictures she shares, she does regularly engage in discussions about them, so head over for a chat and a colour fix when you can.

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De Stijl inspired tile kitchen ?

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Here we have the Instagram account of blogger Ashley Mayes. This is a lovely account that follows the development of Ashley’s large family home as they renovate and decorate it and turn it from traditional and tired to traditional and trendy. You’ll find a beautiful collection of pictures that offer help and advice as much as they do inspiration. With lots of personal stories, this is an account you can connect to beyond the pure aesthetic, and one which is bursting with DIY tips to help you along the way too.

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A few years ago during the #oneroomchallenge, we put up wallpaper in the dining room. It wasn’t a hard project at all!! That being said, I’ve been around the block with wallpaper removal and gosh… sometimes that is a nightmare. ?? On this week of my podcast, we are chatting all wallpaper, what types there are, what we’d recommend on when to DIY, Hire out and more. Link in my stories. ☺️ Now, tell me… what are your HONEST thoughts on wallpaper?! #currenthomeview : : : #mypinterest #bhghome #hgtv #the_real_houses_of_ig #stylishhome #homeandliving #ggathome #makehomeyours #homewithrue #ihavethisthingwithrugs #ihavethisthingwithtextiles #ihavethisthingwithplants #vintagerug #ruglove #antiquerug #vintageinterior #plantspiration #decorinspiration #myhomesense #ilovemyinterior #lovewhereyoudwell #plantsmakepeoplehappy #midcenturymodern #midcenturymodernfurniture #vintagelove #cratestyle #midcenturydesign

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Emily Henderson is a well-known American style guru, TV personality and company owner who deals in contemporary design at an affordable budget. Working as an interior designer means Emily has lots of gems to share, and not only does she share these, but she also shares big reveals of room designs her company is working on. Not all of the images she puts up on her Instagram account are budget friendly, but they all serve as great inspiration and are curated by someone who really knows what they’re talking about. Emily might not be a big name in the UK as yet, but 741,000 followers on Insta ain’t too shabby.


There’s no doubt that Jessica Colaluca’s Design Seeds deserves a spot on our top interior design blogs on Instagram, if only because it’s so darned useful! Jessica’s concept is a unique one, involving the creation of colour palettes from photographs she selects, or ones submitted to her Instagram Account. The photographs featured can be of anything and everything; they’re beautiful, interesting and tracing the origin of your favourites (photographers are always credited) can have you lost down an Instagram rabbit hole for hours. But the key aspect here is the wonderful colour palette Jessica offers alongside each photograph, a fantastic and genuinely useful feature when it comes to choosing colours for your interior design. And if you can’t find quite what you’re looking for, why not submit your own photo and see what Jessica does with it?


On the surface, Atelier Vime is about wonderful wicker creations produced by the world-renowned wicker workers of Provence. In reality, Atelier Vime offers beautiful vintage articles including furniture, made of wicker, rattan and cord, and its Instagram page is a awash with exquisite French interiors. It’s for these wonderful examples of French interior design that this Instagram account makes our list. Yes, the craftsmanship is astonishing, but if you’re after a touch of that classic French look in your home, this is the place to come and be inspired!


Apartment Therapy is a great account for those of us who live in smaller spaces. True, these days you can find gargantuan apartments if you look around, and some of these do appear in Apartment Therapy’s images, but generally it’s the smaller spaces that get the contemporary design treatment here. Full of fantastic ideas that don’t just look good, but help to organise a smaller space, this is one of the best Instagram accounts for smaller interiors. Full of un-staged, true to life tips and photos for a range of budgets and real life décor solutions, undergoing a little Apartment Therapy is time well spent.


At the other end of the spectrum to Apartment Therapy, we have @houses, which collects incredible exterior and interior of photographs of mansions and luxury houses. Now if you’re the owner of one of these pads, you may let yourself off the hook when it come to designing its interior, choosing instead to pay one of the amazing Instagrammers above to do it for you. But for those of us who’d like to pinch a bit of luxury for our own abodes, or the rest of us who just enjoy being nosy, @houses will show you those gorgeous, opulent décor decisions, that one day, just maybe, we might find ourselves deliberating over…

In Conclusion

What an adventure! We hope you’ve enjoyed navigating the highways and byways of Instagram with us, and checking out these wonderful interior design influencers. Maybe you’ve found a few more accounts to follow, maybe you’ve been inspired to take another look at that tired old spare room, and just maybe you’ve had a eureka moment and solved a design problem that’s been troubling you for weeks. But if none of those apply, don’t worry, just get back on there – your new design crush is just a few clicks away!